Here are some pointers and suggestions to help you put together a fantastic graphic design portfolio that stands out.
Tip #1: Look for ideas.
Consider your graphic design portfolio in the same way you would any other client project. How do you usually begin a project as a graphic designer? Making a mood board with sources of information, ideas, and inspiration. Make the same adjustments to your portfolio. Looking at examples of what others have done is a great place to start and get ideas. This will assist you in identifying the layouts and designs of graphic design portfolios that you like and hate.
Curate The Work (Tip #2)
Less is certainly better when it comes to deciding which work to include in your graphic design portfolio. Put the best and most important work on display. Work done for high-profile brands that will impress should be prioritised. Consider the type of work you’d like to do in the future when choosing which pieces to feature. Is your graphic design portfolio representative of the aesthetic?
Provide Background (Tip #3)
There’s a lot to be said about letting your work speak for itself, but giving your graphic design portfolio some meaning will give it more depth. Include information about the client, the piece’s intent, and the impact it had. Consider what a prospective employer or client might ask: What skills does a specific piece of work demonstrate, and what software or resources did you use? These specifics often provide prospective clients insight into your other technical skills, such as working to a brief, meeting deadlines, partnering with other creatives, and keeping track of budgets.
Tip #4: Create Your Own Logo
A common problem for graphic designers at the start of their careers is this: You need a polished portfolio to find jobs, but how can you create an impressive graphic design portfolio before you’ve gotten the job? Using your graphic design skills to build your own brand is a simple concept. Create your own logo, business card, and website, among other things. This will allow you to show off your technical design skills while also providing material for your portfolio. You’ll also start to form a distinct professional identity that will help you shape and propel your future career while also allowing you to stand out from the crowd.
Tip #5: Keep it Current
Every client is unique, with their own set of standards, preferences, and specifications. As a result, one portfolio would not suit everyone. Customize your graphic design portfolio for each new client and project. It’s simple to switch out various examples, create and print the most up-to-date, appropriate version of your portfolio, ready for each new interview or presentation, thanks to print on demand technology.
Tip #6 Make it Easy to Use
While your graphic design portfolio does not tell the storey of your entire career, it should have a logical flow and a structure that is simple to navigate and understand. There are a few easy ways to do this:
Create pages with a simple and uncluttered interface.
Have page numbers and a table of contents.
Making use of clear page titles
#7 Tip Take a look behind the scenes
Include images of your professional workflow if possible. Potential customers can gain a better understanding of you as a talented artist by seeing behind the scenes glimpses into your initial research and inspiration gathering, your initial design work, and the transformation of those concepts into a finished product. Plus, understanding ahead of time whether the graphic design technique and strategy are compatible with potential clients will help both parties!