I’ve mentioned “motion graphics” as a style that we’ve employed in our use cases several times. As a creative agency, such phrases are virtually taken for granted, and our designers are all experienced specialists in their respective fields. On the other hand, this phrase is not as accessible to everyone. To be more detailed about this type of graphic animation, I will describe what motion design is and when it’s employed nowadays.
Designing Motion is defined as follows:
Motion design, sometimes known as “motion graphics” (both terms are frequently used interchangeably), creates moving audiovisual material that incorporates a variety of colours, forms, surfaces, text, and transitions.
Motion design has evolved into a basic form of animation that may be applied in various contexts and situations. To make a small diversion at this point, although the phrase “motion design” has only recently gained popularity in the context of digitalization, this style can be traced back to the early twentieth century, namely to the animated short “Gertie the Dinosaur.” For the first time, the viewer was taken on a visual journey through moving images, music, and text, thanks to this animated short film.
Perhaps you recall the original Toy Story movie, which came out in 1995? Since then, at the very least, computer animation has been recognized as a distinct academic subject in its own right.
But, let’s get back to the basics: motion design is a mix of visual components and animation that creates a moving image. With the inclusion of background music, basic forms may be transformed into full-blown narratives.
What is the purpose of using motion graphics?
Motion graphics are useful for a wide range of applications, particularly when a topic needs to be conveyed more abstractly, as in the case of a process explanation, the design of an app, or a title sequence, for example. Combined with shifting colours and backdrops, the moving forms produce a very dynamic effect that immediately captures the audience’s attention.
To make text-based content more engaging, this animation style is appropriate for training and explainer films and social media platforms, where it may bring text-based information to life.
Because it focuses on symbols and typography rather than characters and frames, this animation style is also less time-consuming than character animation or frame-by-frame animation.