Motion graphics contribute to a positive user experience.

User experience (UX) is a term that refers to the perceptions and sensations that a user has when using a certain product, which is most commonly used in the field of digital media. Motion graphics have the potential to make a significant contribution in this field. Motion design may make surfing a web page more straightforward and predictable. For example, certain things may only appear once the user clicks and moves the mouse pointer over them.

Moving visual components may also be used to show difficult circumstances and dry concepts that are easy to comprehend, which is particularly useful for complex contexts and dry topics.

However, even extremely simple items, such as a call-to-action button, may be made to stand out from the crowd by using motion design. Overall, motion design offers the homepage a dynamic and current appearance, contributing to a great user encounter.

Marketing using Motion Design is a growing trend.

As a distinctive form of communication, moving visual components have the potential to be employed effectively as part of a marketing plan. When it comes to animated graphics, they are used to perfectly stage brand messaging and the individual added value, allowing the potential consumer to be better supported during the decision-making process.

According to a recent study, moving information is also shared on social networks up to 1200 per cent more frequently than static parts. As a result, you will have a greater reach and increased brand recognition. The video doesn’t have to be lengthy for this purpose. On the contrary, “snack content,” incredibly brief pieces of material, is growing increasingly popular on social media platforms. Consequently, a basic GIF with moving visual components can already set you apart from the competition in some cases.

Users, on average, retain 95 per cent of the material presented in the form of moving images or video. When it comes to textual material, the percentage is merely 10%. This also implies that the incorporation of motion graphics has a long-term impact on the project.

And you have to acknowledge that an animated video is far more visually appealing than a big written document of the same length.

What is the process of motion design?

When specific information is exceptionally well designed and conveys a similar lightness, it is often the case that it appears to be not especially complicated work to the untrained eye. However, it is not quite that straightforward. Motion designers have received specialised training and have chosen to specialise in this particular work as their passion. And not everyone is suited to this type of work. Motion designers must be exceedingly detail-oriented and imaginative and have a strong sense of timing and a great degree of patience, among other qualities. Because the task frequently relies on many other team members or is linked to many different production phases, organisational abilities are also essential.

So, how do we incorporate these dynamics into the visual components now that we have them? So that you might get a first-hand answer, I addressed this question to our Cleverclip motion designers and received their responses. Here’s everything you need to know:

Style frames are static illustrations typically provided to a motion designer by a designer or an artist for use in their work. He prepares them for animation by employing animation tools such as Adobe After Effects. The motion designer may have to adjust, tweak, or even totally re-create the design before going on to the next project.

Leave a Reply

Your email address will not be published.